Frontline Perspectives

It’s no surprise that we never have enough time to do everything we know we should.  No time to email your colleague about a great article you read. No time to update your home page, even though you know it’s growing stagnant. No time to work on that blog article you’ve been thinking about for months.

Enter Twitter.

I know what you’re thinking. Isn’t twitter for people obsessed with Britney Spears? Or for narcissistic kids who think I care where they’re eating lunch?

Not at all. It’s estimated there will be over 200 million Twitter accounts at the end of 2010. Tens of millions of those are regular, engaged, active users. Hundreds of thousands of those are businesses.

Twitter’s micro-blogging format provides an ideal forum to share your finds without a significant time commitment. With its 140-character limit, you only have room to link to your website or an article and add a one-sentence teaser. The power lies in your collection of links. Over time, followers that appreciate what you share and respect your opinions will continue look to you for current industry news. The result? You earn a position as a leader and it only takes you minutes a day.

Accounts are free and very easy to set up. Even if you’re not quite ready to start tweeting yourself, sign up and start following others. Soon you’ll see how you can start contributing.

For even more traction, automatically populate your website with your Twitter feed. This has three benefits:

• Adds current, frequently updated content to your web site.
• Portrays you and your company as keeping current with your industry.
• Drives traffic to your Twitter account, resulting in more followers.

It’s that simple. You’re already reading; why not share your finds with a larger audience? Get out there and start tweeting!