Frontline Perspectives

YouTube is the second-largest search engine in the world and the fourth-most visited site online according to Earnest Agency. Video is revolutionizing marketing and changing the way prospects get information — including in B2B markets.

Valuable B2B video solutions your company should be using include:

• Sales Tools: By explaining your products to your sales team in a robust, interactive way they can return to and review, you’re helping them understand and learn important components of your products. These are especially useful for companies that use a sales team outside of their organization.
• Product Demonstrations: Shorten your sales cycle with a quick, informative video about your product.
• Blog Posts / Thought Leadership: Show your company’s expertise through 2 minute video clips that provide your prospects with insight into their industry.
• Holiday Cards: Making a personal video that features your people and culture can be a good reminder to clients and prospects that your company is different from others — and it’s easy to do.
• Presentations / Proposals: Start your presentation with a video to grab your prospects’ attention. You can easily embed your video into PowerPoint for an eye-opening introduction.
• Premiums for Prospects: Using your thought leadership as a premium for prospects can help generate leads, but it also serves as a webinar-like connection to prospects that is controlled and well-executed. Nurture your leads using video.
• Staff / Management Team Bios: Spice up your website by adding your staff’s personality through video. Prospects will feel like they know you when they call to buy your product or service.

In these situations, your video doesn’t need to be viral or even high quality to be effective. Video is another opportunity for B2B companies to provide information about their products and services — especially if what they’re selling is complicated.

Stay tuned for more tips on creating quality video in each of the situations above.