Frontline Perspectives

The latest trend in engaging customers via the web is the gaming culture.

Facebook and mobile apps have given rise to a pretty vast mainstream adult game playing culture. It’s incredibly popular and wildly addictive. It’s Tetris gone social. Read more »

Technology is a funny thing. In some ways, computing technology seems like it’s on this constant ramp-up of innovation, but in other ways, it’s just a big pendulum swinging back and forth between established paradigms.

We’ve gone from main frames and dumb terminals to thin clients and web servers to clouds. All of those technology shifts have been driven by the need to find the best and most efficient balance of centralized resources and distributed processing power. Read more »

Linking is a key component for a powerful Web site.

Linking is an extremely powerful component in developing a rich and relevant Web site. Current research indicates that the Google algorithms put as much or more weight on the quality and number of your inbound links as they do to the quality of your content.

Some things to keep in mind as you develop your linking strategy:

Choose sites that are relevant to the same keywords as your site. When these sites link to you, your site is a more powerful piece. For example, if you’re a medical equipment manufacturer, looking for sites that have content about medical equipment safety, repair, usage, design, etc., would make for strong link choices. Read more »