A MarketSense blog on marketing, sales, & technology.
I was talking to a client the other day and in addition to the work we were discussing, they had some questions about branding if they were to acquire another company. Although this is a robust topic that can be quite complex, the main marketing equation you have to consider when you are bringing multiple companies together into one organization is Brand Equity (good) vs. Brand Confusion (bad). Read more »
First, a disclaimer: I realize that the quickest way to ruin something funny is to overanalyze it. So before I ruin this, I just want to say:
Here’s a link. Enjoy these posts … some of them are pretty damn funny. Things Real People Don’t Say About Advertising. Read more »
Date: February 4, 2011
Categories: Agency Life, Books and Articles, Branding, Copy Writing, Creative Design, Just for Fun, Offline Media, Online Media, Strategy, Traditional Media
Sometimes results have little to do with your message or who’s listening.
If you’ve ever worked with me, or even read my last few posts (When not losing is better than winning and Need to be Creative?), you’ve probably picked up that I measure the value of our work on one scale: behavior modification. Read more »
Date: January 5, 2011
Categories: Creative Design, Customer Services and Sales, Lead Generation, Strategy
You may not be surprised to hear that we humans hate losing. But do you know just how much we hate it? The answer is: much, much more than we like winning (and we really like winning). Believe it or not, people subconsciously avoid loss so strongly that — even on the most rational decision-making process — that how the fact is framed can have a drastic effect. Simply hearing the statement framed as a loss, rather than a gain, can change how people respond. Read more »
Date: December 6, 2010
Categories: Agency Life, Branding, Copy Writing, General/Miscellaneous
What Leonardo DiCaprio reminded me about my brain.
First, a clarification on the definition of “creativity” as intended in this post. I do not use the term narrowly, to only describe the work of designers and copywriters. I use the term “creativity” broadly here — it’s what every person (or at least every businessperson) must use every day to overcome the most unique challenges. Read more »
Date: October 7, 2010
Categories: Agency Life, Branding, Creative Design, General/Miscellaneous, Just for Fun
Consider visual thinking to simplify a complicated sell.
Of the many unique challenges in b-to-b advertising, one in particular seems to come up all the time in discussions with my team and clients alike.
How do we satisfy the need to educate as part of the sales cycle while staying compelling, concise and on the path to close? After all, it is a sales cycle.
Date: April 8, 2010
Categories: Creative Design, General/Miscellaneous, Traditional Media, Websites
