A MarketSense blog on marketing, sales, & technology.
You know why twitter can be useful to your business. You understand the basics of how to use it. Now how do you really develop a following? Read more »
Date: January 24, 2011
Categories: Agency Life, Branding, Lead Generation, Public Relations, Social Media
I think every marketing person needs this written on a T-shirt to remind them what their customers are really thinking. Read more »
Date: January 13, 2011
Categories: Branding, Copy Writing, Creative Design, Customer Services and Sales, Direct Mail, E-Mail, General/Miscellaneous, Industries, Offline Media, Online Media, Public Relations, SEO, Social Media, Software Development, Strategy, Telemarketing, Tradeshows, Websites
So you know Twitter can help position yourself as a thought leader (No Time to Blog? Tweet). But that’s all you know. Now what?
Here is a quick rundown of all you need to know to tweet like a pro: Read more »
Date: January 10, 2011
Categories: Agency Life, Branding, Online Media, Social Media
You may not be surprised to hear that we humans hate losing. But do you know just how much we hate it? The answer is: much, much more than we like winning (and we really like winning). Believe it or not, people subconsciously avoid loss so strongly that — even on the most rational decision-making process — that how the fact is framed can have a drastic effect. Simply hearing the statement framed as a loss, rather than a gain, can change how people respond. Read more »
Date: December 6, 2010
Categories: Agency Life, Branding, Copy Writing, General/Miscellaneous
As a consumer, there are days when I wish it was. As a marketer, I know that it’s not. In fact, I know that e-mail can be highly effective and have seen it create powerful lead and sales results for clients. But many of us can think of e-mails that are textbook examples of what NOT to do — and these are the ones creating a high level of frustration for consumers.
Date: November 29, 2010
Categories: Branding, Copy Writing, Creative Design, Customer Services and Sales, E-Mail, Lead Generation
At MarketSense and MarketEffect, we keep a copy standards manual for every client. We reference these standards whenever we write and refer to them while proofing, to make sure we stay consistent in our messaging. Beyond grammar and spelling, we check for things like hyphen and comma usage, trademarks and special phrasing around products and services. Whenever a client doesn’t have a preference on a particular style issue, we defer to the AP Stylebook. Read more »
Date: November 11, 2010
Categories: Agency Life, Branding, Copy Writing, Creative Design, Offline Media, Online Media, Public Relations
A smart, fast and fun viral campaign can do wonders for a product or a brand — if it can really turn viral and pull your target audience into action. But how many viral campaigns are actually successful?
Right now, a Facebook viral campaign for Breast Cancer Awareness Month is putting innuendos in the forefront and the cause on the backburner. It hides the tie to breast cancer itself, which is questionable in my mind. Read more »
Date: October 22, 2010
Categories: Branding, Creative Design, Lead Generation, Social Media
When the current hot item of the month is launched, the first thing people will react to will be the photography. You may have a great product with amazing benefits and capabilities, but if you can’t capture the audience with the photo or imagery first, how can you get them to read or want to know more about the product? Read more »
Date: October 8, 2010
Categories: Agency Life, Branding, Creative Design, Direct Mail, E-Mail, Tradeshows, Traditional Media, Websites
What Leonardo DiCaprio reminded me about my brain.
First, a clarification on the definition of “creativity” as intended in this post. I do not use the term narrowly, to only describe the work of designers and copywriters. I use the term “creativity” broadly here — it’s what every person (or at least every businessperson) must use every day to overcome the most unique challenges. Read more »
Date: October 7, 2010
Categories: Agency Life, Branding, Creative Design, General/Miscellaneous, Just for Fun
Speeding prevention promotion.
I got a speeding ticket on my way back from visiting my daughter at Indiana University. I was more than a little ticked when the officer pulled me over- as I was convinced that the “other” cars on the road were going faster than I was (which they were).
Before the officer handed me my ticket, he handed me the paper shown at left and waited for me to read it. “In the United States alone, there is a death related to a traffic crash every 12 minutes. That adds up to nearly 44,000 deaths a year.” I made the connection to my speeding – what if I had caused one of those fatalities? As I looked back at the officer, he handed me my ticket ($125). Read more »
Date: March 9, 2010
Categories: Branding, Creative Design, Direct Mail, E-Mail, General/Miscellaneous, Lead Generation, Offline Media, Online Media, Public Relations, Social Media, Traditional Media, Websites
