Frontline Perspectives

Most marketers know that having a database is important to their organization’s marketing efforts. But creating one, maintaining it and using it effectively are much easier said than done. To ensure you’re getting the most sales from your lead generation efforts, here are seven tactical things every marketer should do right now with their marketing database…followed by one piece of advice on strategy. Read more »

On March 30, 2001, Salesforce.com, the leading cloud-based sales and CRM solution, announced it would acquire Radian6, a popular social media monitoring service.  “What’s this mean to me,” you might say. We’ll tell you. But first a little refresher. Read more »