Frontline Perspectives

Start your computer. Check your e-mail. Tweet. Pour some coffee. Go to a meeting. Write a blog post.

Get in a routine. Tweeting, linking, blogging and searching get easier the more you do them. Read more »

I think every marketing person needs this written on a T-shirt to remind them what their customers are really thinking. Read more »

So you know Twitter can help position yourself as a thought leader (No Time to Blog? Tweet). But that’s all you know. Now what?

Here is a quick rundown of all you need to know to tweet like a pro: Read more »

It’s no surprise that we never have enough time to do everything we know we should.  No time to email your colleague about a great article you read. No time to update your home page, even though you know it’s growing stagnant. No time to work on that blog article you’ve been thinking about for months. Read more »

Most people know these terms as if they’ve existed for decades. But a review of the basics never hurts — whether you just need a refresher or are just getting started in social media. Read more »

The latest trend in engaging customers via the web is the gaming culture.

Facebook and mobile apps have given rise to a pretty vast mainstream adult game playing culture. It’s incredibly popular and wildly addictive. It’s Tetris gone social. Read more »

A smart, fast and fun viral campaign can do wonders for a product or a brand — if it can really turn viral and pull your target audience into action. But how many viral campaigns are actually successful?

Right now, a Facebook viral campaign for Breast Cancer Awareness Month is putting innuendos in the forefront and the cause on the backburner. It hides the tie to breast cancer itself, which is questionable in my mind. Read more »

Technology is a funny thing. In some ways, computing technology seems like it’s on this constant ramp-up of innovation, but in other ways, it’s just a big pendulum swinging back and forth between established paradigms.

We’ve gone from main frames and dumb terminals to thin clients and web servers to clouds. All of those technology shifts have been driven by the need to find the best and most efficient balance of centralized resources and distributed processing power. Read more »

Marketing experts have been talking about search engine optimization (SEO) for years. The business-to-business industry understands its importance, but a lot of companies are still missing out on the full benefits of this marketing strategy. Read more »

Speeding prevention promotion.

I got a speeding ticket on my way back from visiting my daughter at Indiana University. I was more than a little ticked when the officer pulled me over- as I was convinced that the “other” cars on the road were going faster than I was (which they were).

Before the officer handed me my ticket, he handed me the paper shown at left and waited for me to read it. “In the United States alone, there is a death related to a traffic crash every 12 minutes. That adds up to nearly 44,000 deaths a year.” I made the connection to my speeding – what if I had caused one of those fatalities? As I looked back at the officer, he handed me my ticket ($125). Read more »