Frontline Perspectives

With the world buzzing about social media, it’s easy to overlook the traditional case study or testimonial as a marketing tool and to focus instead on adding followers through Facebook and Twitter. But you don’t have to choose one or the other. In fact, testimonials might be the key to growing your social fanbase — and your fans might be your best source for new testimonials.

In a MarketingSherpa survey of B2B marketers, seeking out testimonials and case studies ranked as the #2 most effective tactic for developing marketing content — second only to repurposing information that already exists (see below). That means testimonials and case studies are the top source for new content. And once you’ve got a good one, you can share it through social and other media.  Read more »

Unlike other content on your website, most of the information in videos cannot be read by Google or other search engines. Although it can index some of your video content, like a title and a description, anything within the video itself cannot be read and therefore won’t help your video rank well in organic search.

However, there are some steps you can take to optimize the information around your videos and maximize their visibility in search. Read more »