B2B social media marketers know that short URLs are a necessity. You’re constantly limited with how many characters you have for Twitter, Facebook, LinkedIn, etc. But the power of a long URL, with tracking and a targeted destination, is often the reality.
The answer? URL shorteners. These online tools, such as Bitly or Tiny URL, will let you paste your long url into a field on their site and instantly give you a shorter URL (about 8 to 12 characters) to the same destination – hiding your tracking, code or anything else that happens to be there. Read more »