A MarketSense blog on marketing, sales, & technology.
So you know Twitter can help position yourself as a thought leader (No Time to Blog? Tweet). But that’s all you know. Now what?
Here is a quick rundown of all you need to know to tweet like a pro: Read more »
Date: January 10, 2011
Categories: Agency Life, Branding, Online Media, Social Media
It’s no surprise that we never have enough time to do everything we know we should. No time to email your colleague about a great article you read. No time to update your home page, even though you know it’s growing stagnant. No time to work on that blog article you’ve been thinking about for months. Read more »
This is a little tale about the influences in my life and my choice to become a designer.
First off, neither of my parents are designers, but they both work with their hands, and have an acquired skill set and have taught me a lot about being creative. My mom was a hairdresser whose salon was a little place my dad built for her — yes, with his own hands. When I’d come home from school or on the weekends I would pop into the shop, say hello to the ladies and start sweeping up, washing hair and making tea. My parents taught me about humility, creativity, business and people skills. Read more »
Date: December 22, 2010
Categories: Agency Life, Creative Design, Industries, Just for Fun
A few days ago I posted our recipe for persuasion, along with an announcement about our HOLEY KNIT! knitting group’s upcoming bake sale to benefit Heifer International. Now I’m back to tell you that the sale was a HOLEY SUCCESS! We raised $300 in the first hour, thanks to our co-workers’ generosity! We were quite excited. The donation wouldn’t be enough to buy a $480 Knitter’s Gift Basket, but it would buy several shares of a basket, which is pretty darn good. Read more »
Date: December 20, 2010
Categories: Agency Life, General/Miscellaneous, Just for Fun
’Tis the season for gingerbread and marzipan, but here at MarketSense we bake up new creations all year ’round. As our holiday gift to you, we’d like to share our recipe for persuasion, complete with secret ingredients.
Date: December 9, 2010
Categories: Agency Life, Customer Services and Sales, General/Miscellaneous, Just for Fun
You may not be surprised to hear that we humans hate losing. But do you know just how much we hate it? The answer is: much, much more than we like winning (and we really like winning). Believe it or not, people subconsciously avoid loss so strongly that — even on the most rational decision-making process — that how the fact is framed can have a drastic effect. Simply hearing the statement framed as a loss, rather than a gain, can change how people respond. Read more »
Date: December 6, 2010
Categories: Agency Life, Branding, Copy Writing, General/Miscellaneous
The B2B marketplace tends to slow down during the holiday season, but that doesn’t mean you have to postpone your marketing efforts till 2011. Just be sure your communications are purposeful. Here are a few ways to get in front of your prospect or customer one last time this calendar year: Read more »
Date: December 1, 2010
Categories: Agency Life, Customer Services and Sales, Direct Mail, E-Mail, Just for Fun, Lead Generation
At MarketSense and MarketEffect, we keep a copy standards manual for every client. We reference these standards whenever we write and refer to them while proofing, to make sure we stay consistent in our messaging. Beyond grammar and spelling, we check for things like hyphen and comma usage, trademarks and special phrasing around products and services. Whenever a client doesn’t have a preference on a particular style issue, we defer to the AP Stylebook. Read more »
Date: November 11, 2010
Categories: Agency Life, Branding, Copy Writing, Creative Design, Offline Media, Online Media, Public Relations
You may have noticed that we’ve been blogging a lot more these days than we have in the past. It’s easy to let internal work fall between the cracks, as I’m sure you can understand, but we knew our blog needed to be a top priority. We wanted to share more thoughts and gain more followers. Since you’re reading this, it must be working! Read more »
Date: November 2, 2010
Categories: Agency Life, E-Mail, General/Miscellaneous, Websites
When you sit down to write something like a business letter or an e-mail for some particular purpose, it can be hard to convey the point you’re trying to make in the body of your piece, especially if you use long introductory clauses; words that don’t actually commute what you think they do; extra, unnecessary, superfluous words that only add clutter to the sentence you’re writing; lots of semicolons that drag out your sentences and make them hard to read; or metaphors and similes that are as out-of-context and difficult to understand as the spacetime continuum. Read more »
